That’s how you stay engaged when things take longer than you expected. What happens if your idea doesn’t work? What happens if your test fails, if nobody orders your product or joins your club? What if sales don’t go up and customer complaints don’t go down? What if you get halfway through writing your novel and get writer’s block? What if after dozens of tries – even hundreds of attempts – you still haven’t seen your dream become anything close to real? You have to learn to love the problem, not the solution. Learn for yourself if your idea is a good one. From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time. Build something, make something, test something, sell something. You’ll learn more in one hour of doing something than in a lifetime of thinking about it. The only real way to find out if your idea is a good one is to do it. The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. And I’d feel like I missed an opportunity if I ended this story without giving you some advice.
By now, I hope you know what my answer to that line is. “What do they all say? That will never work.
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